Branding

In 2015, Indigo Designs designed and created a print and social media campaign profiling Northeast BC's In-Demand Workforce called 'The Pulse of the Peace'. This project was funded by the Province of British Columbia/Gov of Canada/BC Jobs Plan. I designed a 32 page resource guide highlighting current and future projects happening in the Northeast Region of BC and the type of skilled workers it will demand. The Work BC Office in Fort St. John was the main contributor for the content. I worked closely with them to name the guide and create a logo and branding for the guide. Other print materials for this project included a poster and postcard design. In addition, I  created a marketing campaign for this project through social media, radio and newspaper. I also set-up and branded social media pages, created social media adverts, designed print ads and wrote radio ads to promote the
resource guide.